
Who am I?
Hello, my name is Pedro Henrique, from Brazil. I have a degree in Graphic Design and I have several complementary courses in related areas.
I work with graphic design since 2010, having worked in newspapers, printers and information technology companies, including in team leadership positions.
Currently my work is totally autonomous, in which I develop a trustworthy professional relationship with my clients, as well as satisfaction in relation to the results delivered.
Why "oito" and an octopus?
"Oito" means "eight" in Brazilian Portuguese. Octopuses have eight tentacles, giving them a great ability to perform tasks. In addition, they have several abilities that make them unique survivors in the wild, both in self-defense against predators and in capturing prey. See which of its eight characteristics inspired me as a professional:

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1. Transparency
Some species of octopus have a high degree of transparency. Characteristic that I seek to follow when dealing with customers from the first service to delivery and support.
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2. Flexibility
Octopuses are molluscs. As they don't have a skeleton, they have the ability to adapt their shape to the challenge of each situation, going through narrow places and overcoming difficulties!
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3. Commitment
Octopuses have several suction cups along the entire length of their eight tentacles. Thanks to them, they have the ability to hold on tightly to their goals and challenges.
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4. Powerful eyes
Their eyes have a complexity comparable to human vision. This gives them great acuity for perceiving small details such as variations in color, textures, patterns, etc.
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5. Colors, shapes and patterns
Many octopuses have the ability to change colors and patterns on their skin to camouflage themselves, with such precision and richness of detail that they look like creations on electronic screens!
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6. Ink usage
Octopuses can drop a smear of ink into the water, dazzling the senses, especially the vision, of predators. I, on the other hand, have been working with ink in prints for over 10 years!
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7. Big head!
It is, in all nature, one of the animals most capable of solving problems and challenges in general! In addition to a complex brain, they have eight additional brains, one on each tentacle!
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8. Detachment
Some species eject a tentacle, which moves around in the water to distract predators. Just like geckos do with their tails. It is important to know how to let go when necessary.
Eight services, too!
As well as eight features in octopuses, I also observed eight services I currently offer as a graphic designer:
Branding:
Brand Strategy
"Branding means endowing products and services with the power of a brand." [Kotler]
Naming and Verbal Identity
Process of creating names for brands, and all its auxiliary language.
Logo and Visual Identity
Graphic elements that define, differentiate and position a brand.
Editorial: Graphic Design and Layout
Organization of information in a delimited space, following an identity.
Web Design:
Website Creation
Development of front-end interfaces for brands, following best practices.
Management of Social Networks
Strategy, creation and monitoring of media on platforms.
Art Editing and Digital Compositing
Direction and creative production using texts and graphics.
Posters, Resumes
and Infographics
Development of complex graphic pieces, prioritizing information.
Testimonials
As I've already talked a little about myself, how about now checking out what my clients say about me as a professional?
Pedro is the fastest, most professional and skilled designer I’ve ever met. He’s super friendly and helpful and communicates effectively. Even when we can’t explain what we are looking for, he works it out with us and delivers more than we think possible! I knew the deadline was tight so I didn’t set my expectations high. But he amazed me with the best website I could have dreamed of!”

I asked Pedro to create a resume and a promotional poster. The creative process was very productive. Pedro is a diligent worker with an inquiring mind, and his ideas go above and beyond the brief. He keeps up with current trends and has discerning taste, delivering appealing, original, smart solutions. I was happy with the result. Recommended.”

I got just the tailor-made work I wanted, but it was no miracle. I was guided by a thorough, straightforward, and effective creative process that made it easy to articulate my requirements and ideas and watch as his work ripened every step of the way. It was nothing like the soulless, detached designs out there. I trust Pedro personally and professionally and will certainly come back to him for future projects.”

Pedro’s name came up in a conversation with a colleague about the importance of a good resume for prospecting jobs. The referral translated into trust, expertise, and quality. Pedro works carefully through the project with the client and captures every detail to deliver consistent ‘products’ with quality. Moreover, the value he delivers for the money makes customers want to come back.

priscilla.cultura@gmail.com
instagram.com/priscillalkern
Thank you for your patience in preparing the book, as it was very challenging to structure it with the beauty I wanted over eight years of work. The whim, zeal and care with the work were incredible, as well as the creativity that was added to everything I envisioned as a structure. I tried to transport people who read it to what the Sacred Belly Dance is: a healing temple. I am grateful for the whole process and partnership.”

luanamedeirosterapeuta@gmail.com
www.luanamedeiros.com.br
From project day one, Pedro has gone out of his way to deliver designs that profoundly convey the brief in every detail and goes brilliantly above and beyond. His working style, the ongoing exchanges, his synergy with the client, his diligence in fully delivering the commission to absolutely professional standards… Just the perfect balance of expertise, hard work, talent, insight, and inspiration.”

We were lucky to meet Pedro Henrique in the context of our rebranding efforts. He is a professional who adeptly brought our ideas alive and conveyed them in unexpected ways! He was very friendly and met the deadlines we agreed. Our logo continues to draw praise to this day. The new visual identity reflects our essence and accurately translates our corporate values into the visual and interactive design!”

I have worked with Pedro on many occasions and strongly recommend his services. He’s created name, logo, visual identity, website, social media, slide shows, news bulletin, learning resources, leaflets, and a flawless layout for my resume, exceeding my expectations at all times. Besides his skills and creativity, he is courteous, intuitive, and punctual. He also welcomes criticism and offers flexible payment terms.”

vaniavidal@escritadescomplicada.com.br
www.escritadescomplicada.com.br
My experience with Pedro was very positive. I was starting a business with a brand created by myself. But it lacked character because I’m not a professional. Pedro redesigned it in a way that was perfectly suited to my line of business. He carefully walked me through his creative process and explained how the brand he was creating could enhance my business, which eventually proved true.”

I worked with Pedro on a few occasions, and on all of them he proved competent, proactive, knowledgeable, creative, and many other qualities. I’ve continued to follow his freelance career, and my opinion hasn’t changed. Pedro is a keen learner and never stopped building on his knowledge after he got his degree. He is also a great, loyal friend I know I can rely on.”

tbdornelas@gmail.com
instagram.com/jubarte_ink | tbdornelas.blogspot.com
I decided to boost my career in photography with a brand that could help me stand out. I knew how much the visual identity reflects on one’s professional image, so I turned to Pedro. From our very first contact he advised me on the best strategy to achieve a tailor made result. I was very happy with the job he did. I feel my brand reflects who I am personally and professionally and is completely in line with my work.”

Since 2013 I’ve relied on Pedro’s design expertise to create brands, ads, and forms for projects with the Research Foundation and Federal University of Bahia. These brands reflect the essence of the projects and have earned a reputation in the academic community and other communities linked to the projects. I’m grateful to him for his high standards of professionalism and punctuality throughout.”

I looked for Pedro on the recommendation of a friend: she showed me one of his works which motivated me hire him. He created my logo, gave me all the support. He is very creative and a good professional. My brand gained more prominence, this motivated me to publicize my business. I sponsored local soccer teams, printed caps, my company gained an identity. All of this is important for any business. I recommend him!”

Pedro’s name came up in a conversation with a colleague about the importance of a good resume for prospecting jobs. The referral translated into trust, expertise, and quality. Pedro works carefully through the project with the client and captures every detail to deliver consistent ‘products’ with quality. Moreover, the value he delivers for the money makes customers want to come back.”

priscilla.cultura@gmail.com
instagram.com/priscillalkern
We needed a clearer strategy to promote the ecovillage and a website with relevant information. Pedro guided us on content and structure all the way. We trusted his judgment as a professional designer to come up with the best layout. He delivered a visually appealing website with a good look and feel. Plus, he is very approachable and responsive to our queries. Thank you for the superb job, we loved it!”

Pedro did a very professional branding job for me. Before setting out to work he asked a lot of questions and discussed my needs in detail. He wanted to establish my exact goals with the brand and the range of services I was going to provide. Then he patiently worked with me over many exchanges around my hectic schedule, and took everything in to expertly craft the brand design. He nailed it at the first try.”

Pedro and I worked together for NGO Servindo Amor three years ago. He followed my briefing for the naming and logo design, set up and managed our social media accounts for some time, built our website, designed stickers, invitations etc. It was gratifying how much he cared about what we do, our charity work, and wanted to convey that in the logo and on our social media. He’s very professional and highly recommended!”

I asked for a professional-looking local news website and was amazed at the outcome! The job was delivered on time and the level of creative insight it reflected exceeded my expectations. For the logo design, Pedro impressed me with a thorough audience and industry research. Not to mention the outstanding service, and all of this for a fair price. Brilliant job, I really appreciate it!”

Pedro designed a website and visual identity for our business, and I was impressed by the commitment, patience, and professionalism he showed over months of work. He welcomes all feedback and delivers creative solutions to accommodate his clients’ needs. I recommend his services to anyone looking for a competent designer, and will look no further for similar jobs in the future.”

I asked Pedro to take care of my business’s entire branding process from naming and logo to the design of the learning resources, stationery, and website. I was very happy with the result and highly recommend his services! Everything was done carefully and studiously. Pedro worked closely with me and got me involved in everything to ensure my brand genuinely had my signature.”

I met Pedro at one the first companies I worked for. We learned many things together and I shared some of my expertise as a Graphic Design graduate. This encouraged him to pursue a career in design, one he has since embraced passionately with hard work and professionalism. I always recommend him to my clients and employers. He’ll go a long way!”

I value sensitivity, authenticity and creativity in all my work. Thanks to Pedro for accepting my more “extravagant” ideas and synthesizing them in unique and whimsical certificates. The beauty and delicacy in the work, the whim and welcoming of my ideas in a calm and receptive way, helped a lot for the result so beautiful and full of life that emerged at the end.”

luanamedeirosterapeuta@gmail.com
www.luanamedeiros.com.br
Contact
Feel free to use the form below to send me a message, ask questions and so on.